Ben Cousins

Free-to-play, games-as-a-service, monetization, retention expert

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“I would recommend Ben to any company that wants to add another Ace to their deck.”

Thomas Falkenström, Director of Product Marketing at King


“His market knowledge and experience of live games is world class”

Phil Mansell, CEO at Jagex


“Ben is a pioneer in the free to play space”

Clive Downie, Chief Marketing Officer at Unity, former COO at Zynga


If you look for free to play specialists there is one name you need to know: Ben Cousins.”

Teut Weidemann, leading games industry consultant


Ben is one of those incredibly rare talents that seamlessly balances the creative and business requirements of making great games and is willing to take the risks necessary to break new ground.”

Doug Scott, Chief Marketing Officer at Twitch


“Ben is one of the leading pioneers in the area of F2P games.”

Petri Järvilehto, Chief Creative Officer at Seriously