Ben Cousins – Games Industry Consultant

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Ben Cousins is a leading games industry consultant with 20 years experience in the business as a startup CEO, studio head, project lead and game designer.

He started working with games-as-a-service in 2004. His contracting work in this space includes monetization/retention design and principles, live service operations, advice on market conditions and portfolio strategy.

He works with both free-to-play and premium games-as-a-service on mobile, PC and console.

Ben has also consulted many times as a mentor and trainer for managers and leaders, in assessment of project plans and product strategy and as a facilitator for creative sessions.

When he has time, he teaches at a university in Stockholm and mentors indie developers.

Some comments about Ben from former clients and colleagues:


“I would recommend Ben to any company that wants to add another Ace to their deck.”

Thomas Falkenström, Director of Product Marketing at King


“His market knowledge and experience of live games is world class”

Phil Mansell, CEO at Jagex


“Ben is a pioneer in the free to play space”

Clive Downie, Chief Marketing Officer at Unity, former COO at Zynga


If you look for free to play specialists there is one name you need to know: Ben Cousins.”

Teut Weidemann, leading games industry consultant


Ben is one of those incredibly rare talents that seamlessly balances the creative and business requirements of making great games and is willing to take the risks necessary to break new ground.”

Doug Scott, Chief Marketing Officer at Twitch


“Ben is one of the leading pioneers in the area of F2P games.”

Petri Järvilehto, Chief Creative Officer at Seriously


Ben’s email

Ben’s Linkedin

View Ben’s presentations and articles